Heroe
UX/UI
Creating Heroe’s B2B and B2C retail merging experience
Timeline
8 weeks
Role
Product Researcher &
Designer
Team
Scrum Agile (1PM + 2PD
+ 5 Engineers)
Problem ―
With Heroe, users can share products with their friends and attain a percentage of earnings for every approved recommendation.
After being left as a dormant project for so long, Heroe was in need of a complete redesign to include service bundles, updated features, branding, and layout for upcoming collaborations.
Solution ―
Reforming Heroe structurally and visually to include service bundles, moving towards being a service based platform rather than simply a goods based platform, resulting in:
- A fully fleshed out product, complete with new email and messaging systems, five new feature launches, and 30+ page reworks
- 25% increase in users reached
- Minimizing common complains and concerns pertaining to our rewards system
- Updated UI to better meld with that of new stakeholders
1/6 Stakeholder discussions
Were conducted to differentiate business
and customer needs across the platform
💼
Business Needs
service offers
✦ The monitoring of shares and purchases
✦ Distinction between B2B and B2C products and services
🙋
Customer Needs
and services across multiple social
media services
✦ Product/service posts must
include not only view the cost of
products, but also product commission
details
include not only view the cost of
products, but also product commission
details
2/6 Information architecture
Creating a new IA with a focus on business and customer needs, a smooth handoff when sharing to social media, and expanding on previous features
3/6 System Design
Integrating typography, color styles, local components, effects, programming notes, and other cool things into Figma
4/6 Complex Components
Including a variety of non-local components for templates, cards, and other reusable elements
5/6 Notifications
Setting up emails and notification systems for products, making sharing simple and attractive
How it works
Purchase
Various goods and services
through Heroe
1. View a product/service portal that someone has shared
2. Or filter through categories to find products and services relevant to you
3. View product details
4. Checkout
Earn
A commission for sharing products
& services across social media
& services across social media
1.Recommend a product/service via social media to earn a commission for purchases
2. Track your recommendations
3. As well as earnings
4. And receive push notifications each time you’ve made a commission!
