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HEROE ︎

Curating Heroe’s B2B and B2C
retail merging experience





Timeline
8 weeks




Role
Product Researcher &
Designer



Team
Scrum Agile (1PM + 2PD
+ 5 Engineers)




Problem ―



With Heroe, users can share products with their friends and attain a percentage of earnings for every approved recommendation.


After being left as a dormant project for so long, Heroe was in need of a complete redesign to include service bundles, updated features, branding, and layout for upcoming collaborations.



Solution ―



Reforming Heroe structurally and visually to include service bundles, moving towards being a service based platform rather than simply a goods based platform, resulting in:


  1. A fully fleshed out product, complete with new email and messaging systems, five new feature launches, and 30+ page reworks
  2. 25% increase in users reached
  3. Minimizing common complains and concerns pertaining to our rewards system
  4. Updated UI to better meld with that of new stakeholders






1/6 Stakeholder discussions

Were conducted to differentiate business 
and customer needs across the platform



💼
Business Needs

︎︎︎ Ability to upload new product/service bundles
︎︎︎ The monitoring of shares and purchases
︎︎︎ Distinction between B2B and B2C products and services



🙋
User Needs

︎︎︎ Ability to easily share products/services across social media

︎︎︎ Posts must include commission specifications
︎︎︎ Minimizing browsing frustations through updated filtering





2/6 Information architecture

Creating a new IA with a focus on business and customer needs, a smooth handoff when sharing to social media, and expanding on previous features






3/6 System Design

Integrating typography, color styles, local components, effects, programming notes, and other cool things into Figma






4/6 Complex Components

Including a variety of non-local components for templates, cards, and other reusable elements






5/6 Notifications

Setting up emails and notification systems for products, making sharing simple and attractive







How it works


Purchase

Various goods and services

through Heroe




1. View a product/service portal that someone has shared


2. Or filter through categories to find products and services relevant to you


3. View product details


4. Checkout



Earn

A commission for sharing products
& services across social media 




1.Recommend a product/service via social media to earn a commission for purchases


2. Track your recommendations



3. As well as earnings


4. And receive push notifications each time you’ve made a commission!











                THANKS FOR READING
                 LET’S WORK TOGETHER  ︎︎



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